About Us

Our Mission

The Wild Beauty Foundation is dedicated to protecting the horses of our time, by bringing unique awareness to the key issues both wild and domestic horses are facing today.

WBF seeks to illuminate the antiquated nature of devastating wild horse roundups, the existence of mass holding facilities, the reality of slaughter, and the heartbreaking seperation of bonded equine families. 

Our platform is devoted to including advocates of all ages through strong, powerful, and elegant messaging.  We feel strongly that the voices of tomorrow are essential to leaving a legacy for the horses of today.

Through our unique entertainment platform, WBF will launch educational programs for children, create film series, provide grants, conduct Ambassador Horse “meet and greets,” as well as perform “boots on the ground” rescues of horses in need.  Every life matters.

Thank you for joining us in our mission, and for being a supporter of WBF!

Two horses

Our Story

A Statement from Founder & WBF President Ashley Avis

A few years ago, I embarked on a journey that would change my life.  As both a longtime equestrian, as well as a filmmaker— my passions suddenly collided when I was brought aboard to write and direct the feature film Black Beauty based on the classic by Anna Sewell for Disney.

Like so many others, I grew up with the iconic novel— which inspired my great love of horses.  It was not until later in life, however, that I would come to discover some of the heartbreaking issues they are facing today.  From wild horse roundups, the seperation of families, sterilization experiments, the fact that healthy horses, pregnant mares, and foals are legally shipped across our borders to unthinkable fates.

As I came across all of this, and imbued our modern Black Beauty retelling with these powerful themes— I knew we had to go further.  My husband and partner Edward and I knew we were given the gift of a platform for a reason, and had an incredible opportunity to make a lasting difference long after the credits rolled.

Utilizing the power of our unique entertainment lens, The Wild Beauty Foundation is dedicated to promoting powerful, elegant, youth friendly messaging to make lasting change— while also bringing the positive, therapeutic world of horses to children and families.

We hope you join us in creating a legacy for the horses of our time, today.

— Ashley

Ashley Avis on the set of Disney's Black Beauty
Wild Beauty Foundation Founder Ashley Avis with "Black Beauty" on set.